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    Multi-lingual Business Websites: A Win-Win Proposition

    Mon Oct 22

     

    Perpetuating the brand in the ever competitive market is what every firm aims for. In this age, where online visibility is the first telling impression, and where consumers are no longer hindered by geographies, multi-lingual websites hold the key to long-lasting buyer and seller bonds.

    Crucially, as the allures of the internet adopt the vernacular mediums, marketers are leaving no stone unturned to communicate to a diverse lot. No wonder, the marketing doyen Zig Ziglar wisecracked: “Don’t be a wandering generality. Be a meaningful specific.” Now let’s take a look at some rewards that it offers.

    1. Increased Online Traffic
      Wouldn’t it be great if even the non-anglicised internet users repeatedly visit your business website? What this means is a hassle-free fillip to your online presence. In no time, the search engines will prioritise you over the others in your trade.
    2. Geographies No Bar!
      Sample this; a coffee loving Mesitzo from Colombia searches for Arabian Coffee Beans online. English is not this coffee lover’s forte.  Luckily, the words ‘Arabian Coffee’ typed in the Google Search Box instantly flash results in the vernacular Guarani and Spanish languages too. Well, do we need to say that the coffee seller has won a many a South American heart?
    3. Reduced Advertising Costs
      A penny saved is a penny earned. By engaging multi-lingual users, business websites facilitate increased advertising at almost no cost. So, if your website doesn’t differentiate between a city dweller and someone from the hinterland, you are a wanderer treading specific routes – without having to shell out those precious pennies on transportation.
    4. Consumer Loyalty, Competitive Edge
      In these times of immense competition, consumer loyalty is always at stake. Leave a loophole and your competitor will plug it in a jiffy. If you are multi-lingual, your bandwagon will not only appeal to the existent riders, but also entice first-timers. Loyalty is what you earn in the long-run.
    5. That Personal Touch
      Compassion melts hearts. It fosters bonds and nurtures relationships. This holds true in case of business too. When customers are given that personal touch, they start relishing the experience. The more a buyer feels at home at a business website, higher is the likelihood of revisits. The fondness becomes pervasive.
    6. More Sales and Better After-Sales
      Needless to say, this is what every firm aspires for; a higher sales trajectory with each passing day. Communicate well and keep your clients satisfied.

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